March 14th 2008
BeyondAnalysis enters the Australian market with acquisition of Enzyme
beyondanalysis has announced the acquisition of Sydney-based customer engagement agency Enzyme Insight Solutions, which will become Beyond Analysis Australia.
The acquisition will enable Beyond Analysis, a data-driven software solutions and advisory services company, to continue its rapid expansion. The company aims to bring its unique approach to data –everything from traditional sources to web 2.0, and turning the resulting insight into new business propositions and online tools – to the Australian market.
“Australia is a key target market for us, not only because of the shared common language, but because we will be able to tap in to an excellent delivery capability and a large pool of data analysis talent within the country,” says Group CEO Paul Alexander. “We are already discussing significant opportunities with clients in Australia, and we believe this is a good market to lead and develop best practice thinking.”
Beyond Analysis has a fundamentally different approach to working in Australia over its competitors, who have typically targeted major clients and requested up-front cash payments before investing on the ground. By investing in an existing business Beyond Analysis can quickly get down to the business of making appreciable improvements in clients’ bottom lines.
“We are excited to be welcoming the Enzyme team in to the group,” says Alexander. “They share our vision of what we want to achieve from web 2.0 data and commercialising data – it’s a good cultural fit. This acquisition will allow us to make use of Enzyme’s expertise in this marketplace, their clients and their sector experience to allow us to capitalise on this growing opportunity.”Australian MD and founder of Enzyme, Dicken Doe, will remain with the company and will become the new MD of Beyond Analysis Australia.
“This is an exciting opportunity for Enzyme. We are delighted to be part of a global leader in the use of traditional and new data sources, and to be able to bring Beyond Analysis approaches and services to the Australian market,” says Doe.
“As a business established in Australia we remain focussed on the specific needs of the local market place, and can now combine resources and IP with Beyond Analysis to make Australia a leading light in the customer engagement world”Beyond Analysis’ client list includes a major DIY business, a telecommunications group, a broadcasting agency and a leading gaming and betting group.Enzyme Insight Solutions have clients from the retail, airline, entertainment and financial services markets. Beyond Analysis Australia will continue to work with these businesses and open up new markets with their bespoke solutions and IP investments.
About Beyond Analysis
Beyond Analysis is a data-driven software solutions and advisory services company.
We recognise that data holds the key to unlocking the value in human behaviour for businesses trying to understand their customer better. This data created both by a business and about a business via the social web has the potential to significantly impact a business both positively and negatively.
We bridge the gap between data, technology and business for our clients. We advise our clients to help them understand data and how to use it within their business; provide analytical services to identify what it means; and develop tools to help deploy it throughout their business and marketing strategies. Using all types of data we go beyond traditional analysis to create insight and decision tools that drive real value and sustainable business growth.
We have developed one of the first tracking and monitoring tools for the social web. Reputica™ (www.reputica.com) offers a tracking and predictive modelling service which can predict where and when news stories are likely to go across the internet, enabling clients to proactively manage breaking news. In the fast moving world of citizen journalism, this is extremely powerful as reputations can be made or broken within a matter of minutes.
www.beyondanalysis.net
About Paul Alexander
Paul has extensive experience in media and advertising and was formerly Global Head of Consumer Markets for dunnhumby. Paul has a total of 7 years experience in Australia, including stints at TBWA\ and Tequila (Australia), Leo Burnett / Starcom (Australia). Paul was globally responsible for the oneworld and British Airways accounts at M&C Saatchi & Walker Media.
Paul was a keynote speaker at the AMI Annual Conference in October 2007.
paul.alexander@beyondanalysis.net
About Dicken Doe
Dicken is a customer engagement specialist with experience gained in the UK, US and Australia. After a number of years with British Airways he joined dunnhumby in the UK, eventually moving with them to establish their Australian business in 2001.
Dicken has worked extensively in Australia, with clients including CBA, Diners International, British Airways and Coles Myer Ltd. In 2006 he established Enzyme Insight Solutions whose clients have included Flight Centre, Tabcorp, Velocity and Millers Retail.
Dicken has been a member of the ADMA CRM Executive Committee, and a speaker at a number of industry events, he was a keynote speaker at the 2007 ADMA Forum on the subject of applied behavioural insight.
Dicken.doe@beyondanalysis.net
For further information, please contact
press@beyondanalysis.net, +44(0) 208 392 8252
